This makes complete and utter sense to me. Instead of having professional (aka high priced) competitive intelligence practitioners do the (completely legal) field work required to track prices or the number of cars in the parking lot, why not outsource it to people with iPhones and pay them for each small task? That's what Field Agent does. Go snap a picture of a BBQ at Target via your iPhone and get a few bucks via PayPal. Or, do a survey while sitting on the bus and get a few more. The money goes to your account within 48 hours.
- WGRZ
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